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Original and Imitators
is the sincerest form of flattery.
Charles Caleb Colton, Lacon
Campaign has made
top-quality Darjeeling tea extremely inexpensive, thereby provoking
deep resentment from traditional tea traders. Buyers, beware! More and
more imitations have appeared on the market, some of them the spitting
image of our product. Don't be fooled: it's the campaign principle that
counts, not the wrapping.
It's not surprising that our competitors have attacked us fiercely. The
fact that competitors imitate us and operate with often strikingly
similar practices speaks for itself. Imitation is the sincerest form of
We ask our customers to take a closer look at tea sold in similar
packages and with familiar-sounding slogans: real imitation means
adopting the basic principles of the Tea
Campaign, not merely its
outward appearance. But since we have
been able to build an unusually thoughtful and well-informed base of
loyal customers over the years (many of whom have tried other brands
and returned to us), we trust that our concept and the quality of our
product speak for themselves.